Segers is constantly looking for alternative solutions to our articles to solve a need without having to compromise on quality or price or to make the article even better for the user or durability. An example of this is our aprons with a cross in the back which are much better ergonomically for our users. Another is our atacac garments which have a completely different type of pattern construction which gives a stretch effect without stretch fibers and is sewn with fewer seams, which means durability over time.

Examples of what we work on in product development:
Women and men: Clothing should be available for everyone.
Freedom of movement: It should be easy to move and work in the garments.
Ergonomic: Should feel comfortable and durable for the user.
Mix & Match: Be able to combine and find your unique look.
Classic & timeless: The model should last over time.

Customized Design - If you would rather find your own clothing concept, you can work with our designers to develop a unique clothing line that enhances the experience in your business.

Collaborations - We have developed several of our models through collaborations with chefs and associations such as Chef of the Year, the Swedish Chefs' Team, Frida Rånge, Marcus Audjulay and Björn Franzén.

To guarantee a good product, we wash test both fabric and finished garments. Our fabric supplier tests everything from shrinkage, pilling and abrasion resistance to dry and wet folding and colour fastness. These tests are carried out according to international ISO standards. When we do our wash tests on our garments, we turn to, among others, the Nordic Ecolabelled laundry KÅPI.

The tests allow us to guarantee that our customers receive a good product that lasts and looks fresh for a long time. Where white garments remain white and black garments retain their blackness even after being washed approximately 60 times.