Segers Magazine

Sustainable production of clothing in Pakistan.
For years now, the clothing industry in Asia has had a bad reputation for unsatisfactory working environment and low salaries. We do our best to implement our values for a humane and safe workplace at the same time as paying full respect to the Pakistani culture and their way of life.
Segers stretch the boundaries

New rock in our range. It might look like one in the crowd. But there is a significant difference that makes it stand out. Thanks to an innovative method, the cocoon coat is made of a soft fabric and has a natural stretch.

Designed to last

På Segers arbetar vi på många olika sätt för att möta våra kunders önskemål. Därför erbjuder vi alltid möjligheten att skräddarsy och anpassa sina arbetskläder. 

Gustav Leonhardt - chef of the year 2021

We have met Gustav Leonhardt, chef of the year, and asked 5 quick questions. Read How Gustav is inspired and sees the year as the chef of the year and the future.

For a better world
The restaurant industry is careful about what is happening on the plate. Organic and near-produced is the future. At Segers we are equally carefull about what you have on while working.
Our customers have spoken.

Våra storsäljare har levt i över tre decennier, nu var det dags för en uppdatering. Och då är det kunderna som bestämmer. Efter ett gediget omtag kan vi nu presentera kockrockar och förkläden 2.0. 

Zero Waste - Top-end restaurant without rubbish bins
Douglas McMaster goes on to tell us that: “Waste is merely the end product of a lack of imagination.” He has attracted worldwide attention for his fervent commitment to sustainability. Having worked for Michelin star restaurants such as Noma, The Fat Duck and St. John, he went on to open the world’s first and only waste-free restaurant, Silo. As such, he has laid down the gauntlet for the global food industry, and is showing how a sustainable business can also be lucrative.
Removed
This Christmas we contribute to the removal of more child sexual abuse images online.
Time for Action!
A shirt inspired by the sports world with smart features in a light, airy and cool material that you rather associate with sports clothes than with work clothes