Privacy policy

We at Seger's factories protect your privacy. You as a customer should be able to feel safe when you entrust us with your personal information. Therefore, we have established this policy, which is based on current data protection legislation and clarifies how we work to maintain your rights and your privacy. The purpose of this policy is for you to know how we process your personal data, what we use it for, who is allowed to use it and under what conditions, and how you can exercise your rights.


Segers Fabriker AB is responsible for personal data, which means that we are responsible for how your personal data is processed and that your rights are safeguarded.


We process your personal data primarily to fulfil our obligations to you. Our starting point is not to process more personal data than is needed and we always strive to use the least privacy-sensitive data. We also need your personal information to provide you with good service, for example in terms of marketing, follow-up and information. We may also need your personal information to comply with laws and perform customer and market analysis. You have the right to object to us using personal data for direct marketing.

What personal data do we process?

We only process personal data when we have a legal basis to do so. We do not process personal data other than when they are needed to fulfil obligations under agreements and laws.

Here are examples of the personal data we process:


e-mail address

Phone number

Fax number


User name

The company you represent (name, address)

Information that you have registered voluntarily and voluntarily

Content that you publish yourself

How do we access your personal information?

We try as much as possible to obtain your consent before we start processing your personal data. You agree to the processing of your personal data by accepting our policy.

You have the right to withdraw your consent at any time. We will then no longer process your personal data or collect new ones, provided that it is not necessary to fulfil our obligations under agreements or laws. Keep in mind that revocation of consent may mean that we can not fulfil the obligations we have in relation to you.

We also gain access to your personal information in the following ways:

Information that you provide to us directly

Information that is registered when you visit our website

Information we receive from public registers

Information that we receive when you hire one of our employees

Information we receive when you sign up for newsletters and other mailings

Information we receive when you respond to surveys and surveys

Information that we receive when you contact us, apply for employment with us, visit us or otherwise contact us

Is your personal data processed in a secure manner?

We develop procedures and working methods for your personal data to be handled in a secure manner. The starting point is that only employees and other persons within the organization who need the personal data to perform their tasks shall have access to it. Our security systems are developed with your privacy in focus and protect to a very high degree against intrusion, destruction and other changes that may pose a risk to your privacy.

We have several IT security policies to ensure that your personal data is processed securely. We do not transfer personal data in cases other than those explicitly stated in this policy.

When do we disclose your personal information?

Our starting point is not to disclose your personal information to third parties if you have not consented to it or if it is not necessary to fulfil our obligations under the agreement or law. In cases where we disclose personal data to third parties, we establish confidentiality agreements and ensure that the personal data is processed in a secure manner

How long do we store data for?

To give you the best possible customer experience, we store information until it is no longer necessary to fulfil our commitments in accordance with current agreements. The information we receive about you (including data in connection with purchases) is stored for as long as applicable legislation requires.

Who do I contact if I have questions regarding my personal information?

If you have questions about our policy, please contact or +46 (0)33-23 10 00.

If you revoke your consent or want to know what information we have about you, please email:

Right to file a complaint:

If you are not satisfied with our processing of your personal data, and / or the answers you have received from us, you have the right to submit a complaint to the Swedish Data Inspectorate.

Updates to our privacy policy:

You will find the latest version of our privacy policy at the foot of our website. Should there be any major change in the way we store and handle your personal information, we will notify you.

When buying

How do we use your personal information?

To improve your customer experience, we use the information we have about you to develop our products and services. Information about interests and possible answers we received from you through data collection through, for example, forms which are used to create customized products - unique and relevant to you.

We analyse buying patterns where we look at how you interact with our website, for example which products you are interested in, etc. We are constantly working to develop the user experience and improve your visit to and in our communication with you to be as good and relevant as possible.

Your personal information is used to be able to administer and complete purchases and deliveries, offer you various payment solutions, provide delivery notifications via text message, e-mail or mail, handle any. returns and manage your user account on our web platform. All to give you such a good, safe and secure shopping experience.

We also try to make your experience smoother through automation, for example by automatically filling in your registration information if you have previously entered this information into our systems.

To develop, test and improve our web shop, we may use the information we have about you. For example, conduct surveys, improve the customer experience and test new features.

We use the information we have about you to provide you with marketing communications and offers, communicate with you regarding our products and announce news or notify you of our policies and terms.

When you contact us or in our communication, we use the information you have provided to be able to answer any questions regarding, for example, deliveries or orders.

In order to fulfil the above purpose or as long as we are required by law to do so, we save your information for as long as required. Your personal data will then be deleted.


Is my personal information used for marketing purposes?

In order to send you customized and relevant offers, we use your personal information. For example, interesting product information, relevant marketing, important information, customer surveys and invitations via e-mail, text message, phone and mail.

We also have the opportunity to give you relevant information to optimize your experience such as product recommendations and reminders about incomplete purchases in the web shop. This is based on your previous purchases, clicks and the information you have given us.

What kind of personal data do we handle for marketing purposes?

We process data such as:

contact information

content you clicked on (products, information & ads)

purchasing history

behavioural information, navigation and clicks on the website and in other digital channels

response to market mailings

Who can use your personal information?

We will never sell or share your information to a third party for marketing purposes.

Information to third parties is provided only for the provision of services in relation to our own marketing and communications; i.e. as media agencies and technical suppliers for the distribution of physical and digital direct marketing.

Right to say no to direct marketing:

You have the right to say no to direct marketing and withdraw your consent.

You can opt out of direct marketing in the following ways:

Follow the instructions regarding. withdrawal in all marketing announcements

Notify Seger's customer service at that you are no longer interested in our direct marketing

We will keep your information in direct marketing until you let us know that you no longer want direct marketing from Segers. We regularly remove inactive e-mail addresses from our registry.

Customer service

Why do we use your personal information in customer service?

To more easily handle your inquiries, place orders, handle product-related matters, handle support matters via e-mail, chat, telephone and social media and when handling returns, claims,complaints or other customer-related matters, we use your personal information.

What kind of personal data do we handle in customer service?

We process all information you provide, including the following information:

Contact information such as name, address, e-mail address and telephone number

Payment information and payment history


Ordering information

Order history

Sizes and possible dimensions

Notes and possible measures

When and how marketing communication has occurred, such as clicks on our website and events

All correspondence relating to the customer relationship

How long will we keep your information?

We will retain your information until it is no longer required by law or until you may ask us to delete your data and this in turn does not conflict with anything.


Is my personal information used in connection with competitions?

To process your information when you participate in our competitions, your personal information will be used to allow Segers to contact you as a participant in competitions before, during and after the event, contact winners and award prizes.

What kind of personal data do we handle in connection with competitions?

Contact information such as name, address, e-mail address and telephone number

Information provided in the competition

Who can use your personal information in connection with competitions?

Information to third parties is provided only for the above services; for example, transport companies to deliver prizes and potential partners in the competition.

How long will we keep your information?

We keep your information in the marketing register until you withdraw your consent.

Development work

How do we use your personal information in development work?

To evaluate, develop and improve all our services, products and systems to our customers, we use your personal information, but not on a personal level. This is primarily used to make our services more user-friendly and clarify or simplify the interface and information. We can also get a better overview and be able to develop and improve our flows and processes, volumes, incoming deliveries, warehouse capacity and range.

What kind of personal data do we handle?

If you have given us the information below, we will process it:

Contact information such as name, address, e-mail address and telephone number

Customer number

Behavioural information, e.g. click in web shop

e-mail history

As a former customer of Segers, we handle:

Order history

Delivery information

Payment history

We also handle the following personal information related to cookies:

Click history on

Navigation and surfing history

Newsletter and clicks via social media

Who uses your personal information for development purposes?

To analyse our customers' online behaviour, we use website analysis functions such as Google Analytics, Google Ads, Hotjar, Facebook tracking pixels, Klavyio (e-mail marketing). We do this to improve your shopping experience and adapt the communication to you. as a customer.

How long will we keep your information?

We will keep your information until you ask us to delete your data.


A cookie is a small text file that is stored on your device and retrieved during later visits. By using our services, you also accept cookies.

How do we use cookies?

In order for you to have the best experience and for our website to function optimally, cookies are necessary, these help us to get an overview of your visit to the website and create relevant content. Cookies store e.g. what you have done and put in your shopping cart, if you have visited the site before, if you are logged in and the language and currency you wish to see during your visit to Cookies are also used to target our ads to you on other websites. This is to show as relevant content as possible for you as a visitor.

Who can use your personal information?

Information to third parties is provided only for the provision of the above services. We use an analytical tool to collect statistics to optimize our website and provide you with the right marketing materials.

How long will we keep your information?

We do not store your personal information in your cookies. In your browser, you can easily delete cookies from your device. Instructions on how to find, use and delete cookies from your browser can be found under "Help". You can choose to turn off cookies or to receive information every time a new cookie is sent to your device.

NOTE: However, some functions are dependent on cookies and affect your customer experience.

Data collection services

What services are used to collect data?

For data collection, we at Segers use a number of different third-party services for communication, marketing and operations. This means that content and our communication can be adapted to you. See below for which services we use in or are affiliated with for and its subdomains.

e-commerce platform Shopify

As an e-commerce platform, we use Shopify. All orders, tracking and searches take place via their platform and all customer data is then synchronized with our business system. Various functions for tracking, heatmaps and analysis are integrated in Shopify's interface but are never sold or shared to third parties.

Google Ads

Google Ads is Google's search market tool we use to improve our web ads. Your browser will store cookie information that follows your browser until you delete the browser's cookie history. Information used by this cookie will be used to provide the Google Analytics service with information that we use to track the results of various marketing efforts.

Google Analytics

Google Analytics measures and analyses various activities on our website by using a cookie to track user activity. With Google Analytics, we create a better picture of how we can improve our customers' experiences and measure the results of our marketing efforts. For example, SEO search marketing campaigns, e-mail campaigns and external campaigns created through web services, such as Google Ads.


We value having a relationship with you as a customer and use social media as the primary channel for this. With the help of a tracking pixel, we can follow you as a user and offer specific target groups relevant offers, information and promotions. This can also be used as a follow-up of results or the effect of various marketing measures.

Hotjar or Shopify's own heatmap function

To find out which parts are clicked and visited on our website, we use the Hotjar plugin, a tool for mapping what, how, who and when to visit our website. Hotjar analyses and creates heat maps for different pages to give us an idea of which areas or subpages on the page are of interest to the user and not. In addition, it is possible to see modelling videos of the activity. In this way, we can simplify and clarify the most relevant information and ultimately give you as a customer a better experience.

Newsletter (Klaviyo)

We use the email marketing tool Klaviyo to send our newsletters, customer announcements and customer related emails / marketing. Klaviyo uses cookies in the browser and analyses / tracks clicks that you have made in our e-mails.

Most of the links in the e-mails we send contain some form of such tracking. What information is stored depends on the purpose of the campaign but may include information about first name, last name, profession, e-mail address, telephone number, if you plan to purchase workwear, number of employees and what is important when you as a customer choose new workwear.

This privacy policy was last updated: 2021-10-14